Frustrated by the lack of quality rose options, Barry Bayat created Rumor rose. Seeking to create an exceptional elegant rose, Bayat decided to leave behind his long career in finance. In 2019 he travelled to Provence, France, a place known for its terroir. There he partnered with a talented winemaker and together they created Rumor rose, using a blend of Provence grapes. This wine immediately captivated people's attention all over the world.