Pernod Ricard Mexico was founded in 2006 and is one of the top five distributors in the Mexican spirits industry, with a 7.2% market share. It has a strong presence in both off-trade (retail outlets) and on-trade (hotels, bars and restaurants) channels, particularly in the whisky, gin and vodka categories, and champions Pernod Ricard’s House of Tequila and its made-in-Mexico portfolio of premium tequilas and mezcals.