Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley. Patrón tequilas, like all tequilas, are produced in Mexico from the "corazon" (heart or core) of the blue agave plant. Everything, including the barrels, corks and bottles are handcrafted in their distilleries. In January 2018, Patrón was sold to Bacardi, one of the world's largest private spirits companies.