Stella Artois

The Den Hoorn brewery in Leuven opened in 1366, when it was a tavern brewing its own beer for sale with the mark of a hunting horn. In 1708, Sébastien Artois became head brewer. Then, in 1717, he bought the brewery, renaming it Brouwerij Artois. In 1926, Brouwerij Artois launched Stella as a Christmas beer, named after the Christmas star. First sold in the winter season, it eventually became available year-round, with exports to the wider European market beginning in 1930.